Skill Zone News issue 22
Surveys have become a part of our life, a marketing ploy as much as a genuine attempt at research, and often a source of amusement. But there is also some very good research carried out using good research techniques and statistically sound samples. In this issue of the newsletter I'd like to draw your attention to some of that research which gives us valuable insights into what is happening on the internet and how it affects us in our businesses and lives.
28th October 2009
The pervasiveness of Google
Research by Ofcom into how children are embracing the internet puts Google firmly at the top of the list of sites most used by children and teenagers, with Google's YouTube also figuring in the top ten.
The fragility of the internet
In this day and age, when the internet is so intertwined in our lives, can you imagine the chaos if ever a whole country peels off the internet? Surely that could never be allowed to happen.
FTTH: an acronym to remember
We've all got used to the ADSL acronym, and even though few of us can remember it stands for "Asymmetric Digital Subscriber Line", we do know it roughly means "Broadband". Now is the time to note a new acronym, FTTH, which stands for Fibre To The Home, and for business users, FTTP, Fibre To The Premises.
EU leads call to arms against spam
The European Commission is calling for tougher action against spammers and better protection of online privacy.
Coming soon to a street near you
Believe it or not, not everyone in the UK uses the internet. According to Ofcom's research, 73% of UK adults use the internet, but in the 65-plus age group that falls to just 41%, and within the DE socio-economic group it is just 50%.